salesEQUITY Blog | Encompass-CX

    Why Your Customer Experience Stinks & How To Fix It

    Author: Scott German On: July 11 Categories: customer experience No Comments

    In today's day and age the US economy is mostly made up of services-based businesses, a whopping 70% in fact! Coupled with a younger workforce, who socially interact over the internet, and you are...

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    Customer Retention: A Little Goes A Long Way

    I was reminded recently of the Sebastian Junger book, The Perfect Storm. If you’ve not read the book, I highly recommend it. (The movie? Not so much). The book recounts what has since been called,...

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    Marketing and the Customer Experience

    Author: Kelly Challenger On: June 01 Categories: customer experience No Comments

    All for one, and one for all

    Earlier this year in my blog post, Client Engagement and the Marketing Super Hero, I wrote about marketing and the overall role we play - and can play - in helping...

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    How Customer Satisfaction Surveys Impact Your Business

    Author: Kelly Challenger On: May 18 Categories: customer retention No Comments

    How often do we run into customer satisfaction surveys? Especially the type that poke into our consumer minds. It's constant. But it makes you wonder how much value these surveys are actually...

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    Compliant or Committed to Your Customer Engagement?

    Author: Kelly Challenger On: May 11 Categories: ISO 9001 Compliance No Comments


    The Chicken or the Pig?

    At salesEQUITY we’re in the business of helping other businesses conduct their business – successfully. After all, we are a B2B customer experience management tool....

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    ISO 9001 Compliant With Your Customer Satisfaction Survey?

    Author: Kelly Challenger On: May 01 Categories: ISO 9001 Compliance No Comments


    Mr. Rogers Neighborhood

    I often find myself quoting the late, great, Mr. Rogers (paraphrase) "’s OK to be angry, it’s what you do with your anger that matters". At salesEQUITY, we have a...

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    Brand equity or sales equity. Which do you need?

    Author: Tom Cates On: February 09 Categories: sales equity No Comments


    In mature markets, it is extremely difficult - if not impossible - to get your buyers to perceive excess product equity, and thus no one will pay a premium for the...

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    The Journey To Wow! The Customer Journey Map

    Author: Tom Cates On: December 15 Categories: customer experience No Comments

    Perceptions are Shaped by TouchPoints

    If I were to ask you to describe a Ferrari, what would you say? Sleek? Fast? Sexy? Stylish? Powerful? Red? Those are the adjectives most of us would use to...

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    Why Customer Experience Can't Get No Satisfaction

    Author: Tom Cates On: November 16 Categories: customer satisfaction No Comments

    And oh how it tries, but the customer experience can't get any satisfaction simply because the world lives for today. Meaning, we’re more concentrated on what’s happening right now versus what...

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    Customer Satisfaction Surveys Don't Have to Be Scary

    Author: Kelly Challenger On: October 31 Categories: customer feedback No Comments

    Why Engaging in a Customer Satisfaction Initiative Can Lead to Sustainable Growth

    I'm all for taking advantage of an occasion in order to make my point. (The Canadian in me refuses to refer to...

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