salesEQUITY Blog | Encompass-CX

    What Drives Customer Loyalty? Measure Your CX For Starters

    Motivators Behind Customer Loyalty

    True customer loyalty is not a vague or intangible emotion. It is a definable and manageable motivator of human behavior that crosses all cultural, social, and...

    Read More

    Why Your CX Strategy Can Be A Game Changer

    Author: Tom Cates On: August 29 Categories: customer experience, CX, customer retention No Comments

    Every business should take a second to understand the long-term effects of losing clients, because making up lost revenue through client acquisition is not easy, nor as cost-effective as investing...

    Read More

    Why Your Customer Experience Stinks & How To Fix It

    Author: Scott German On: July 11 Categories: customer experience No Comments

    In today's day and age the US economy is mostly made up of services-based businesses, a whopping 70% in fact! Coupled with a younger workforce, who socially interact over the internet, and you are...

    Read More

    Customer Retention: A Little Goes A Long Way

    I was reminded recently of the Sebastian Junger book, The Perfect Storm. If you’ve not read the book, I highly recommend it. (The movie? Not so much). The book recounts what has since been called,...

    Read More

    Marketing and the Customer Experience

    Author: Kelly Challenger On: June 01 Categories: customer experience No Comments

    All for one, and one for all

    Earlier this year in my blog post, Client Engagement and the Marketing Super Hero, I wrote about marketing and the overall role we play - and can play - in helping...

    Read More

    How Customer Satisfaction Surveys Impact Your Business

    Author: Kelly Challenger On: May 18 Categories: customer retention No Comments

    How often do we run into customer satisfaction surveys? Especially the type that poke into our consumer minds. It's constant. But it makes you wonder how much value these surveys are actually...

    Read More

    Compliant or Committed to Your Customer Engagement?

    Author: Kelly Challenger On: May 11 Categories: ISO 9001 Compliance No Comments

     

    The Chicken or the Pig?

    At salesEQUITY we’re in the business of helping other businesses conduct their business – successfully. After all, we are a B2B customer experience management tool....

    Read More

    ISO 9001 Compliant With Your Customer Satisfaction Survey?

    Author: Kelly Challenger On: May 01 Categories: ISO 9001 Compliance No Comments

     

    Mr. Rogers Neighborhood

    I often find myself quoting the late, great, Mr. Rogers (paraphrase) "...it’s OK to be angry, it’s what you do with your anger that matters". At salesEQUITY, we have a...

    Read More

    Brand equity or sales equity. Which do you need?

    Author: Tom Cates On: February 09 Categories: sales equity No Comments

    BREAKING DOWN PERCEPTIONS

    In mature markets, it is extremely difficult - if not impossible - to get your buyers to perceive excess product equity, and thus no one will pay a premium for the...

    Read More

    The Journey To Wow! The Customer Journey Map

    Author: Tom Cates On: December 15 Categories: customer experience No Comments

    Perceptions are Shaped by TouchPoints

    If I were to ask you to describe a Ferrari, what would you say? Sleek? Fast? Sexy? Stylish? Powerful? Red? Those are the adjectives most of us would use to...

    Read More

    TOP READS

    SOCIAL BUZZ

    OUR TWITTER FEED

    Twitter