Tom Cates

    Sales Integrity Part 1: Improving Your Sales Team's Perception

    Author: Tom Cates On: May 11 Categories: Customer Relationships No Comments

    Why does improving your sales team through integrity matter? Well, ask yourself, "How do I build trust without integrity?" You don't. Period. Every organization and its employees, especially the...

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    Why Your Client Retention Strategy Can Be Your Game Changer

    Author: Tom Cates On: March 26 Categories: business strategy No Comments

    If I ask you right now,” What’s your client retention rate?” What would you say? Would you tell me a percentage? Or would you say it's great or just average? But what I’m more interested in...

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    Client Acquisition: How To Grow When Acquisition Is Costly

    Author: Tom Cates On: March 23 Categories: customer experience No Comments

    Sometimes, client acquisition is a costly path to go down. It requires building a sales team and implementing a marketing strategy to reel in new clients. Meanwhile, everybody around you has their...

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