Tom Cates

    Why it's worth it - the Trusted Advisor relationship

    Author: Tom Cates On: November 16 Categories: B2B, reduce churn, customer experience No Comments

    If you were to sit down to evaluate your customer relationships, what would you learn? Would you find yourself undervaluing them and missing opportunities to up-sell and cross-sell? Or, would you...

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    Client Acquisition: How to Grow When Acquisition is Costly

    Author: Tom Cates On: November 02 Categories: B2B, reduce churn, customer experience No Comments

    In almost all scenarios, acquiring clients and the costs associated with acquisition is exponentially more expensive than retaining exiting clients. (Some have measured client acquisition costs to...

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    Are You A Trusted Advisor? If Not, You Should Be And Here's Why.

    salesEQUITY once saved a client from losing a $6 million customer relationship. How did we do this? By helping the account manager realize their relationship with this client was Transactional. A...

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    What Drives Customer Loyalty? Measure Your CX For Starters

    Motivators Behind Customer Loyalty

    True customer loyalty is not a vague or intangible emotion. It is a definable and manageable motivator of human behavior that crosses all cultural, social, and...

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    Why Your CX Strategy Can Be A Game Changer

    Author: Tom Cates On: August 29 Categories: customer experience, CX, customer retention No Comments

    Every business should take a second to understand the long-term effects of losing clients, because making up lost revenue through client acquisition is not easy, nor as cost-effective as investing...

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