Run Your Sales Training Like An NFL Training Camp

    On: August 10 Author: Tom Cates Categories: sales management No Comments

    With fall right around the corner, and training camps in full swing, it's a football fan's favorite time of year: football watching and buffalo wing eating season! Still we can't help but think of how similar great sales management is to a successful NFL training camp. Coaches are working hard to create a team, hone their player’s skills and prepare for the long season ahead. Great sales managers are likewise working hard to create a team, hone their sales team's skills, and prepare for a never-ending season of selling.

    And what's the whole point of this activity? To create sales teams that are better equipped to build great client relationships that generate more sales revenue. After all, when a sales manager's team hits their annual sales quota it's just as good as winning the Super Bowl. So, let's take a closer look at how your sales training should compare to an NFL training camp.


    Why do football teams spend countless hours memorizing their playbooks, running cone drills, and rehearsing game-day scenarios? In football, there's no greater asset than preparation. Just ask Malcolm Butler, the Super Bowl 2015 hero. His extensive game-day preparation lead him to anticipate the final play of the Super Bowl, make the interception, and secure the Super Bowl win. It was epic. But that's what preparation does. It prepares you to be a closer. Interestingly enough, the Sales & Marketing Business Brief discovered 70% of sales teams have lackluster closing skills. Wow! Perhaps a lack of effective sales training is to blame for these results (the operative word being effective – there is no end to sales training options, yet all too few are effective at helping sales teams win).

    salesEQUITY Team


    Every NFL team places a certain level of importance in motivating their players to maximize their performance. Football is a game of passion and competitive play. Selling should be about the same. It's my offense vs. your defense. It's my players vs. your players. If you want to inspire success you’ve got to find out what motivates your sales team. Is it money? Closing a particular sale? The process of completing a sale? Either way, as a sales manager, it's your job to improve your sales team's performance and put your players in a position where they each can be successful – however they each define success. Create goals that provide your sales team the motivation to succeed.

    So how do you do this? Here are a few articles to point you in the right direction:

    This article from Criteria for Success has some great ideas to switch things up in your next training session. A lot of these tactics give your sales team the chance to show off their skills while also teaching them to adapt to a new situation.

    Andrew Fayad, CEO or ELearning Mind, presents 5 suggestions of how to effectively train your sales team. These tips help engage and motivate your employees.

    Entrepreneur guru, Barb Hauge, has some useful tips to practice your closing strategies. She has some really fun and useful ideas on how you can be in the 30% who close effectively.

    Integrity solutions produced a really interesting article about what you can incorporate in your sales training to be prepared for how sales is changing. This will help your sales be ahead of the game and ready for what’s next.

    Become The Ultimate Sales Manager/Coach

    If you want a sales team that turns rejection into success, then you must become the manager/mentor they need. Greatness takes time. It doesn't happen overnight. Not everyone knows how to put together a successful sales training program. It takes research, time, and fine-tuning.

    In addition to the above referenced articles, I encourage to read our white paper, "Leading for Loyalty" or watch our video, "Becoming a Value Creator" and learn more about how salesEQUITY can help your sales teams be better equipped to build and manage client relationships that generate revenue.


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