Where would we be if some visionaries dared to dream? Would we find ourselves Apple-less? Would our gadgets be lame? How would the world look? Whatever the case, if you want to become a global player, then you have to become a master and grow your business. How do you take a small or mid-size business and turn it into a globally recognized brand?
You start by daring to dream big and planning for the road ahead. Remember, Rome wasn’t built in a day. It takes hard work and innovation to reach uncharted territories. You need passion and guts to do it. You have to go from being the only believer in your dream to becoming a commander of believers. If history has taught us anything, it’s that the impossible is possible, and “If you can dream it, you can do it,” said Walt Disney.
Advice ON How To Grow Your Business
1. Surround Yourself With Good People - Howard Schultz, CEO Of Starbucks
Before Howard became the CEO of 60 Starbucks in 1987; he spent the earlier part of his life growing up in a housing complex for the poor. As an adult, Howard knew dreaming big wasn’t going to be enough to achieve his goals; he had to surround himself with others like himself. “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible,” is what Howard believes.
2. Focus - Oprah Winfrey, Media Proprietor
We all know how Oprah found incredible success as the host of “The Oprah Winfrey Show,” but did you know she was the 1st African American TV correspondent in the state of Tennessee at the age of 19. Oprah has always paid careful attention to each step she's taken and what each one will mean. She's always been focused.
3. Persistance - John Paul DeJoria, CEO of Paul Mitchell & Patron Tequila
Before we had wonderful hair and tasty tequila shots, at the age of 10, John was selling Christmas cards and newspapers to help his family. He even spent time living in his car, while he went door-to-door selling his shampoo. John wouldn't of become successful if he wasn't so persistence.
A Final Message About Your Customers!
Most of us can agree, taking risks is necessary if you want to succeed. While we don’t always succeed, the reward of success always outweighs the regret of never trying. Whether you’re an entrepreneur or a CEO of a mid-sized business, growing your business takes commitment and planning. However, along the way, we must never forget about who our customers are and what our customer experience means to them.
Jeff is right. It's our jobs to continuously improve the customer experience. If you want to grow your business, then not only does your product and operations have to evolve, but so does your customer experience with it. Innovation isn't just responsible for how a product functions and creates value, but also for the customer experience that comes with buying that product.
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