salesEQUITY Blog | Encompass-CX

    Is NPS The Answer To The Client Engagement Question?

    Author: Scott German On: October 19 Categories: customer loyalty 1 Comments

    NPS is marketed as a way to measure customer experience and predict future growth. Companies put a lot of resources into monitoring and improving their scores, hoping new customers and improved...

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    What is Sales Equity?

    Author: Tom Cates On: October 06 Categories: client engagement No Comments

    If you’ve been following us on LinkedIn or Twitter you would know salesEQUITY sponsored last week’s INBOUND Conference here in Boston. By and large the number one question asked was, “What is...

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    Why NPS Is Not An Indicator of Happy Clients

    Author: Tom Cates On: September 13 Categories: customer experience No Comments

    John Kelly, Managing Director at ADEPT Customer Experience, nails one of the biggest issues that Net Promoter Score (NPS) has, in his LinkedIn Pulse article. He simply states:

    The point then, is...

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    Client Engagement and the Marketing Super Hero

    Author: Kelly Challenger On: August 24 Categories: customer success No Comments

    Alignment is Key

    Very early in my career a good friend of mine gave me what was unbeknownst to him, an incredibly valuable piece of advice, if you’re going to be in marketing align yourself as...

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    5 Customer Retention Stats Businesses Keep Ignoring

    Author: Scott German On: August 17 Categories: customer experience 1 Comments

    Learning how to increase client engagement and build customer retention is a vital skill that all organizations should master. How client feedback data gets interpreted is different for everyone....

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    Run Your Sales Training Like An NFL Training Camp

    Author: Tom Cates On: August 10 Categories: sales management No Comments

    With fall right around the corner, and training camps in full swing, it's a football fan's favorite time of year: football watching and buffalo wing eating season! Still we can't help but think of...

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    Preparing The Next Generation of Buyers and Sellers

    Author: Scott German On: August 02 Categories: b2b sales and marketing No Comments

    As baby–boomers approach retirement age, the composition of America’s workforce will radically change and soon, as the next generation of buyers and sellers look to make their mark.

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    Satisfier or Motivator - what's your relationship climate?

    Author: Kelly Challenger On: July 27 Categories: customer loyalty No Comments


    If you’re like me, you get phone calls and/or emails from people trying to sell you something every day. Every. Day. But last week, something very interesting happened – my phone rang, I...

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    Trusted Advisor Award Honors Barrett Distribution Centers for Best Practice Client Engagement

    Author: Kelly Challenger On: July 18 Categories: B2B Sales No Comments



    At salesEQUITY we talk a lot about creating a Trusted Advisor relationship with your clients. Maybe you’ve asked yourself, what is a Trusted...

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    Client Engagement - Let's Get a Little Closer

    Author: Kelly Challenger On: July 12 Categories: client engagement No Comments


    For many years, companies relied on customer satisfaction surveys to get some form of external validation on their products and services. In the last few years, efforts to understand the...

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