Why it's worth it - the Trusted Advisor relationship

    Author: Tom Cates On: November 16 Categories: B2B, reduce churn, customer experience No Comments

    If you were to sit down to evaluate your customer relationships, what would you learn? Would you find yourself undervaluing them and missing opportunities to up-sell and cross-sell? Or, would you...

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    Client Acquisition: How to Grow When Acquisition is Costly

    Author: Tom Cates On: November 02 Categories: B2B, reduce churn, customer experience No Comments

    In almost all scenarios, acquiring clients and the costs associated with acquisition is exponentially more expensive than retaining exiting clients. (Some have measured client acquisition costs to...

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    Why Are B2B Client Relationships Misunderstood?

    B2B client relationships are more delicate than most businesses understand and/or know. Over the past couple of years, we have seen a rapid growth of solutions promising to offer the tools...

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    How The Right Sales Employee Can Cultivate Growth

    Author: Scott German On: July 20 Categories: B2B No Comments

    Hiring a sales employee is a tricky task. Your sales team represents the company and handle growth, retention, and keep your clients happy. How can you ensure that this new hire will take care of...

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