Why Are B2B Client Relationships Misunderstood?

    B2B client relationships are more delicate than most businesses understand and/or know. Over the past couple of years, we have seen a rapid growth of solutions promising to offer the tools...

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    What is Sales Equity?

    Author: Tom Cates On: October 06 Categories: client engagement No Comments

    If you’ve been following us on LinkedIn or Twitter you would know salesEQUITY sponsored last week’s INBOUND Conference here in Boston. By and large the number one question asked was, “What is...

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    Client Engagement - Let's Get a Little Closer

    Author: Kelly Challenger On: July 12 Categories: client engagement No Comments


    For many years, companies relied on customer satisfaction surveys to get some form of external validation on their products and services. In the last few years, efforts to understand the...

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    Measuring Customer Loyalty Before A Client Flies Away

    Author: Tom Cates On: September 25 Categories: client engagement No Comments

    True customer loyalty is not a vague or intangible emotion. It is a definable and manageable motivator of human behavior that crosses all cultural, social, and economic boundaries, and exists in...

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